A sensory journey into 2026 for women seeking beauty and belonging.

Close-up shot of a sparkler used for New Year's Eve celebrations

Let’s rip the band-aid off—January 1st is daunting. A new year arrives as quickly as the old one ends, yet we’re expected to reinvent ourselves the moment the clock strikes midnight. But does it have to be this way? The answer, beautifully, is no.

Without question, you’ll face uncharted waters in 2026—some choppy, others calm. But remember: calm seas never made a skilled sailor. And the beauty of navigating life’s tides is that you rarely do it alone. A day at the beach or lake is always sweeter with loved ones—with your community. And community is one of the core pillars of Read Fragrances.

We’re not just crafting fragrances that whisk you through magical sensory journeys; we’re building a community of women like you—women who love books, beverages, films, beauty, and connection. Women who find meaning in both the small, sparkling moments and the overwhelming ones. Women who carry wonder, even in hardship.

2026 is our year—yours and ours. We’ll officially release our first chapter, New Bloom, featuring three potently fragrant perfumes: Wild Mimosa, Sweet Violet, and Bold Poppy. And if you need any reassurance that your wildest, most magical dreams can come true, consider this: Read Fragrances is our founder’s second beauty baby. Indeed, impossible is nothing.

Keep reading for whimsical New Year inspiration drawn from each fragrance.

Wild Mimosa

Bright and tropical, Wild Mimosa brings out your inner child and gives you permission to wander.

Little girl pictured from the back running through a field of wild mimosa flowers

Like fireworks streaking across the sky at midnight, this fragrance captures breathless moments—pulses of joy that move us to dance through whatever rain the new year brings.

In 2026, let Wild Mimosa tell you her story of freedom: wind-tangled hair, pockets full of sunshine, and the soft hum of love. Wild yet gentle, playful yet profound—this is freedom in fragrant form.

Sweet Violet

This one is for the lover girl who, despite a dozen failed talking stages, still wears her heart on her sleeve because she believes—truly believes—in happily ever after. Sweet Violet is a love poem written just for her.

a man and woman sitting in an open field of wildflowers, sharing a kiss

A true lover follows her dreams, because that is the purest form of self-love. Sweet Violet reminds you to be tender with yourself before you pour into anyone else—to water your own garden before tending to another’s. True love flows from abundance, not lack. Violets need water. You need love.

Sweetness without apology. Kindness without hesitation. A soft whisper that says: you are worthy of your own warmth. Sweet Violet invites you to bloom inward, cradle your heart gently, and remember that loving yourself is the most magical fragrance of all.

Bold Poppy

Our most soulful and grounded scent, Bold Poppy is your 2026 homegirl—your wise friend who always knows the right thing to say. It’s so easy to get swept up in life’s chaos, but Bold Poppy stands still, steady, reminding you that presence is a gift.

a close-up shot of a woman's bare feet walking through a field of wildflowers

She is the gentle rebel of the garden. Comforting, earthy, and deeply loving. Bold Poppy grounds you like warm soil beneath bare feet. She is serenity and spark—proof that you can remain soft without breaking and strong without hardening.

As you step into 2026, let Bold Poppy stitch your spirit back together, root you deeply, and bloom in your heart with authenticity, light, and peace.

In 2026, be bold, be sweet, be a little rebellious—but most importantly, be who you truly want to be. No matter which path you choose, our fresh blooms are here to remind you of the promises you made to yourself this year:

to never dim,
to shine more brightly,
to take up space,
and simply—beautifully—to breathe.

Happy New Year, babe. You’ve got this.