The Library
Our fragrance library is filled with stories you want to read! We post a new chapter every other Friday. Keep reading!
New Year, New Bloom: Fragrance Inspiration for 2026
We’re not just crafting fragrances that whisk you through magical sensory journeys; we’re building a community of women like you—women who love books, beverages, films, beauty, and connection.
Discover Holiday Drinks That Pair Beautifully With Your Perfume
Like your favorite spirited (or not) drink, perfume is a concoction meant to be savored, not sipped.
Chapters in Scent: Mabel Frias Crafts a New Narrative About the Art of Perfumery
Building this company from the ground up, Mabel knew that the heart of any great brand is a resonant story.
Find Your Perfect Floral Fragrance: Our Picks for Every Mood
Each perfume taps a wildflower that retains its freedom—to bloom—alongside other naturally derived notes that build each fragrance’s profile.