close up of a single bright red poppy
THIS SCENT CHAPTER BEGINS WITH A SPRITZ.

New Bloom

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣

woman with red dress and nails holding a single red rose behind her back
woman's hand grasping a poppy flower in a bush of poppies

Your great escape, bottled.

Read Fragrances is a literary-inspired scent library—warm, inviting, and blissfully familiar—made to travel with you wherever you go. Accessible yet aspirational, comforting yet elevated.

Like a whispered secret, our first chapter, New Bloom, opens with three floral eau de parfums: Wild Mimosa, Radiant Rose, and Bold Poppy. It tells the story of a woman who is at once wild, radiant, and bold, yet delicate and sweet—a study in contrast, written in petals and promise. She is a mystery unfolding, a slow reveal.

Close up of a mimosa flower

Always worth the read.

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣

close up of seven vanilla sticks
a tablespoon overflowing with honey with two bees on the honey
close up of sandalwood

Crafted by Community.

From first note to final impression, each floral eau de parfum in New Bloom was shaped by you—our community, our co-authors.

Beloved notes like vanilla and sandalwood, alongside accents as sweet as honey, form the luminous base of these fragrances—each one crafted with globally sourced, mood-enhancing ingredients designed to linger beautifully on the skin and in memory.

close up of a single red rose with a bud in the background
BEYOND A BLIND BUY

A story you already love.

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣

Wild Mimosa ‣ Radiant Rose ‣ Bold Poppy ‣